Music has value. It connects with us on a variety of levels…sometimes very deeply (either the lyrics, the music or both), whereas other times there’s just a great groove that has us tapping our toes and swaying with the beat. It’s a significant component at parties, as an introduction to various events and is considered by many to be an essential element in “the art of seduction”.
With the popularity of online video services such as YouTube for both entertainment and commercial promotion, there are lots of people who have never before created a video presentation doing just that…incorporating production music. Companies have been doing this sort of thing for many years, so they may be more well-versed in the legal requirements of music usage than most, but even they sometimes struggle to figure out what they can use, where they can find it, etc.
Years ago, recognizing the power of music, broadcast networks employed entire orchestras to provide music for radio and TV shows. Just imagine the expense of employing, say, 40 live musicians full-time such a purpose. And yet, there weren’t many good options available at the time. Technology has, of course, changed that…to the place where live musicians are only rarely employed by others these days. Most of those that make their living in music either employ themselves and try to manage their careers as bar bands playing cover versions of successful songs by others, or as recording artists who create their own music, and have albums and concert tours as part of their product mix.
Production Music
Production music is commonly used by literally every type of business as music-on-hold for telephone systems. Music-on-hold can be called into action throughout the day as phone calls are channeled to the appropriate people in any other business that relies on phone support. Royalty free music is a type of music in which there are no on-going fees or royalties to be paid to the seller of the music or the artists that created it, and, is thus copyright free music. This does not mean that there are no copyright restrictions…rather that individuals pay to satisfy all copyright demands up-front, as part of the purchase agreement.
Royalty Free Music is by far the easiest and most cost effective means of incorporating copywritten music into any audio/visual project or presentation. It is widely used by webmasters, multimedia developers, corporate and audio/video professionals in many diverse applications.
Royalty Free Music
Royalty free music is more necessary now than ever before. In the past, everyone from educators to independent filmmakers, low-budget commercial producers to power point presenters could get away with using music they hadn’t bought.
Royalty free music is a flexible alternative to purchasing the rights to use music from larger mainstream music companies such as BMI and ASCAP because it involves just a one-time fee for unlimited lifetime use of the music purchased, allowing you to build sizable collections of music that you can use in not only current projects but many in the future. But how do you find the right music for components of your business that require very specific or non-traditional accompaniment?
Royalty free music is getting better these days as musicians are more
open to the idea of composing music for this use. The market for this
kind of music will grow very soon as more applications are invented that
will require this licensing format.
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